University of Kabianga Repository

Browsing RP-Department of Marketing, Management Science, Tourism and Hospitality by Subject "Tour Operating Companies"

Browsing RP-Department of Marketing, Management Science, Tourism and Hospitality by Subject "Tour Operating Companies"

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  • E Mail Marketing Platforms and Performance of Tour Operating Companies 
    Bii, Mercy Kaari; Bett, Alfred; Kimetto, Janet; Langat, Lydia (International Journal of Latest Research in Humanities and Social Science (IJLRHSS), 2024)
    E-mail marketing is a component of the worldwide digital trend that presents tour operating companies with new opportunities due to its ease of use, capacity to reach a wider audience, and capacity for customer involvement. ...
  • Messenger Marketing Platforms and Performance of Tour Operating Companies in Kenya 
    Bii, Mercy Kaari; Bett, Alfred; Langat, Lydia; Kimeto, Janet (East African Journal of Business and Economics, 2024)
    Messenger marketing is part of global digital trend that acts as a new avenue for tour firms to adopt based on convenience in interaction, ability to reach more audiences and collaboration with customers. The study aimed ...

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